The delicacy of beetles provided the company’s inspiration.
The style and shape of the small scarabs create softness on the wrist. The grace of the insect conveys kindness and reminds us of the good fortune we carry with us everywhere. The contour is comfortable and ergonomic, while the details on the shell, legs, and on the antennae, give this jewel charisma and personality. The details radiate brightness, with the intense reflections of light.
Bug Me is a laboratory of ideas that I created with my talented friend and designer:
Chance encounters are part of the pleasant surprise of destiny - ideas merge and lines come to life on paper, giving birth to new forms that, with passion, are transformed into objects filled with soul. I met Etienne in the creative studios of Parmigiani Fleurier, working in a team and in symbiosis around a project for Art Haute Horlogerie pieces, developing innovative ideas for watches in the collection. We share the same vision of the work of the creator; the meeting of industrial design and the styling mode make this duo a sensitive and amazing team. In this way, the Bug Me brand icon, the shield, represents the union in the work, symbolised by the braided cord with the three inseparable needles, like the osmosis between us. The orange blossom reveals the beauty in the arts and the craftsmanship, a strong point for Bug Me.